Yandex
- 02/24/26
The structure of campaigns in Yandex. Direct for arbitration: groups, negative keywords, types of matching
Campaign structure in Yandex Direct for media buying: ad groups, negative keywords, match typesCampaign structure in Yandex Direct in 2026... - 02/24/26
Search vs YAN: where is it easier for an arbitrageur to become a plus in Yandex Direct?
When a media buyer opens Yandex Direct in 2026, one of the first strategic decisions sounds deceptively simple Toto launch... - 02/24/26
How can I test offers in Yandex. Direct with small budgets and quickly cut off junk traffic?
How to test offers in Yandex Direct with small budgets and cut junk traffic fastTesting offers in Yandex Direct with... - 02/24/26
Entering arbitration via Yandex.Direct: site features and moderation logic
Why Yandex Direct is still a valid entry point for media buyingFor an English speaking media buyer who mostly lives... - 02/24/26
How to collect and cluster semantics for arbitration in Yandex. Direct?
Why media buyers in 2026 cannot ignore Yandex Direct keyword semanticsFor an English speaking media buyer who wants to tap... - 02/24/26
Creatives and ads for Yandex. Direct: what triggers clicks and doesn't piss off moderation?
Ad creatives for Yandex Direct in 2026 what really gets clicks and stays out of troubleBy 2026 an ad creative... - 02/24/26
Tracking, tags, and end-to-end analytics in arbitration via Yandex.Direct
Tracking in Yandex Direct as the backbone of media buying in 2026In 2026, running media buying through Yandex Direct is... - 02/24/26
How to deal with inappropriate clicks and clicks in Yandex. Direct?
Why click fraud in Yandex Direct feels harsher in 2026In 2026 click fraud in Yandex Direct is less about abstract... - 02/24/26
Geos and regions in Yandex. Direct: how to find "warm" zones and avoid scorched ones?
Why geo in Yandex Direct is half of your performanceGeo targeting in Yandex Direct defines how much you pay for... - 02/24/26
Scaling work bundles in Yandex. Direct: when to raise rates and when to expand semantics?
What does scaling a winning setup in Yandex Direct really mean in 2026?Scaling a winning setup in Yandex Direct in...
